Cindy Sherman stars in Marc Jacobs campaign.

Cindy Sherman—the legendary American photographer celebrated for her creative self-portraits—starred in Marc Jacobs’s recent spring/summer 2024 campaign. To mark the luxury brand’s 40th anniversary, German photographer Juergen Teller captured two of Sherman’s personas.

Debuting on Instagram on Wednesday, Teller’s photos feature Sherman as a blonde in a tweed two-piece outside Marc Jacobs’s 72 Spring Street location, and as a curly-haired, grunge brunette in black leather pants. The campaign also features musicians including Bladee, Lil Uzi Vert, and FKA Twigs.

Sherman recently opened an exhibition featuring 30 portrait works at Hauser & Wirth’s Wooster Street location in New York City. These photographs are collaged together using excerpts from multiple photos to recreate and manipulate the artist’s face, which is further transformed through her typical use of makeup, costumes, prosthetics, and wigs. The exhibition will be on view until March 16th.

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